How To Create A Sense Of Urgency To Sell Your Art

How To Create A Sense of Urgency to Sell Your Art

As artists, we know that the sale of art can be a drawn-out process. Prospective buyers often need time to think and deliberate to ultimately decide whether or not they will take a piece home.

However, the longer they take to decide, the more likely it becomes that they’ll pass on the purchase.

Why is this?

Put simply, there isn’t a sense of urgency.

It’s the same reason why websites tell you “If you order this extra nonessential item in the next hour, you’ll get free shipping!” More of us are likely to add it to our cart, because, well, who doesn’t want free shipping?

By adding a sense of urgency, businesses can lock down a sale before you leave their site.

You may be wondering how you can go about creating this sense of urgency to sell your artwork. Keep reading to find out a few tips and tricks that have worked for others.

Everything is One-of-a-Kind, Right?

Whether we want to admit it or not, everyone hates missing out. We hate it even more if someone else gets to enjoy it in our place.

Use this quality in humans to your advantage.

If you have a possible buyer ruminating on a piece, let it be known that others are interested in that same piece, and you can’t guarantee it’ll be there when they come back.

You can also offer returning buyers sneak previews of your latest work before anyone else. Be sure to offer them an incentive to pre-order a piece well ahead of time. This will offer a sense of exclusivity and give a potential buyer a perceived “edge” on the rest when it comes to being able to secure one of your prized artworks.

Let It Be Limited Edition

Limited Edition. These two words have caused countless buying frenzies around the world for a reason. If your latest work is only going to be a smaller collection, let prospective buyers know.

We’re sure they would hate to miss out on work that will never be produced again, all because they were afraid to bite the bullet. Advertise pieces with words like “limited quantities” and “only two left” to achieve the desired results.

Everyone Loves Free Shipping

As we mentioned earlier, everyone loves free shipping! For whatever reason, shipping costs seem to rub us all the wrong way. We’ve heard of countless people abandoning several items in their carts online due to what they think are outrageous shipping costs.

Use this to your advantage, and try to work the shipping costs into the price. Make sure to set a deadline for free shipping.

This way, they’ll be more encouraged to make a decision when they see how much they are saving.

Make Good Use of Any Upcoming Holidays

Check your calendar to see what holidays are coming your way. Hold a Christmas sale, or have limited edition artwork available for Valentine’s day. In this case, the deadline is set for you. All you have to do is sit back and wait.

And be sure to share it all on social media!

Increasing Urgency Increases Profit

With an improved sense of urgency, you can demand higher prices and make more sales. If you want to dive deeper into a case study that outlines exactly that, take a look at this article that outlines, from a marketers point of view, ways to increase urgency when selling anything.

Share this post

Explore more posts

Creativity: An Effective Form Of Treatment Art Therapy

Creativity: An Effective Form of Treatment

Creativity is an Effective Form of Art Therapy Treatment May is Mental Health Month, and here at Art for Your Cause, we want to help …

Read More →
Feel Good About Your Purchases: How To Practice Ethical Consumption With Art For Your Cause Art Lovers

Feel Good About Your Purchases: How to Practice Ethical Consumption with Art For Your Cause

Ethical Consumption & Art: How Your Purchase Can Help a Cause

Read More →
Implementing The Art Of Creative Re-use Artists

Implementing The Art Of Creative Re-Use

What is Creative Reuse? It’s the art of taking discarded, used, or broken items and turning them into objects that serve a purpose. Also known …

Read More →
How Wearable Art Shines Art Lovers

How Wearable Art Shines

Wearable art, sometimes referred to as artwear or art to wear, typically defines clothing and jewelry that is created for imaginative and aesthetic appreciation.

Read More →
Photographing Artwork At Home Using A Dslr Camera Artists

Photographing Artwork At Home Using A Smartphone

If you don’t have access to a DSLR camera a smartphone will work just as well enabling you to take professional-like images of your art. …

Read More →
How To Share Your Art During The Pandemic Artists

How to Share Your Art During The Pandemic

During the coronavirus crisis, many artists are struggling to figure out their next move. People across the globe have begun to quarantine and practice social …

Read More →
Shopping Cart
Scroll to Top