Getting Started With Selling Your Art Online

Getting Started with Selling Your Art Online

For many, purchasing art is a personal and often emotive experience. In many cases, collectors will want to see the work in person before buying a piece of fine art. This seems natural since historically, art has either been sold in saloons or high-end galleries. But the art world has drastically evolved in the digital age, and more and more people are comfortable with buying art online. In fact, many collectors love the huge variety and selection that the internet gives them, and artists don’t have to rely on the handful of galleries that they work with to make or break their career. Here are a few ways to get started with selling your work online, so that you too can reap the benefits.

Submit Your Work to Online Galleries

There are a lot of online art galleries such as ArtPal or Artfinder. Many of these online galleries are curated and juried, so collectors feel like they are finding the same quality that they would in-person at a brick and mortar gallery. Some of these sites charge memberships fees and commissions (like a regular gallery would) but obviously, the exposure you get is much greater.

Research online galleries and see which has the membership and commission levels your comfortable with. Then submit your work and set up an online profile on the top three that you think might work best. Since you don’t want to submit the same work to multiple galleries, you might want to create a trusty inventory spreadsheet that helps you keep track of what is posted where, and update it when each piece sells. You may find that your work sells better on one platform than another, and that’s ok. You can modify what galleries you use over time, and tweak your online selling presence with the click of a button.

Turn Your Website into an Online Store

If you don’t have your own website, with a unique domain name, get one immediately. Even if this particular method doesn’t sound appealing to you, if you want to sell online, you need a place where people can learn more about you and your process. The more they find, the more confident they will be in purchasing your work, even if it’s not directly from your site. That being said, selling your artwork on your very own website gives you complete control over the presentation and buying experience, without commission rates or direct competition with other artists. With online platforms such as WordPress and Squarespace, it is now easier than ever to set up a very attractive website with an online store.

Use Social Media and E-mail to Promote

Ok, so you’ve started selling at a couple of online galleries, and even put some of your work on your own website. The sales should be flooding into your bank account right? Not so much. Now it’s time for the hard part, promoting your work and encouraging people to buy. A great way to do this is on social media, where you can post new art as it’s being made, videos of your process, and even offer special sales or discounts. In addition to social media, building an e-mail list and sending out newsletters using aF service like MailChimp can inform people of new work, promotions, or even in-person gallery openings that you are participating in. Just make sure you ask for permission before adding anyone to your list (even people you know personally).  The trick is consistency, so even if you only send something out once a month, make sure you do it every month.

Selling your art online is a great way to expand your audience and increase revenue, but it can be tricky and involves a lot of trial and error. Nonetheless, many artists feel like it is worth the effort. The promotion process can also help connect you with those who love and appreciate your art, so it can also be rewarding and encouraging!

New Product Drop

Share this post

Explore more posts

The Importance Of Thanking Your Donors When Fundraising Nonprofits & Causes

The Importance of Thanking Your Donors When Fundraising

Most of us have been saying those magic words since we could talk: “Thank you!” Although short, these two simple words show our appreciation for …

Read More →
How To Increase Your Volunteer Support Nonprofits & Causes

How to Increase Your Volunteer Support

With so much uncertainty over this past year, people have been afraid to leave their homes and venture out to new places. For non-profits, this …

Read More →
Certificates of Authenticity: Are They Real and Do They Help Sell Your Art? Art Lovers

Certificates of Authenticity: Are They Real and Do They Help Sell Your Art?

Imagine this: you’re strolling through a bustling art gallery, captivated by the kaleidoscope of colors and the mesmerizing strokes that dance across each canvas. As …

Read More →
How Artists Can Benefit Their Communities Through Creating a Cause Nonprofits & Causes

How Artists Can Benefit Their Communities Through Creating a Cause

Artists have always played an essential role in society. They have the power to inspire, provoke, and challenge our perspectives on the world around us. …

Read More →
Random Acts Of Kindness During Troubled Times Nonprofits & Causes

Random Acts of Kindness During Troubled Times

As the latest pandemic sweeps the nation, we’ve seen humanity behave as never before. There’s something to be said about the power of fear and …

Read More →
Implementing The Art Of Creative Re-use Artists

Implementing The Art Of Creative Re-Use

What is Creative Reuse? It’s the art of taking discarded, used, or broken items and turning them into objects that serve a purpose. Also known …

Read More →
Shopping Cart
Scroll to Top

Don't Run Off...

Sign up to our newsletter and get a free factsheet on How Nonprofits Can Collaborate With Artists, Besides Using Their Art.