The Power of Email Marketing

Email marketing is a powerful tool in the business world. Due to personal experiences, many people sweep the importance of this form of marketing under the rug. They think of the countless emails in their inbox that go unopened and believe it won’t impact their business. This attitude couldn’t be more wrong. 

By the end of 2021, it’s estimated that over 4.1 billion people will become email users. If even 1% of those people interacted and opened your emails, that’s 40 million potential customers for your business. 

Although some customers may swipe through your emails, others read through your emails and subscribe because they want to hear from you. This is why email marketing is still relevant and why having an email marketing strategy is key to a successful business.

Why You Need to Start an Email List

Ask yourself, “If all my social media pages crashed overnight, would I still be able to interact with my followers? How would I connect with potential and returning customers?” If your answer to the first question is no, you need an email list, and you need it now. 

Your email list is just that – yours. The people who subscribe to your mailing list are there because they want to hear from you. Once they sign up, you’re able to connect, interact and later monetize them to continue growing your business.

How to Grow Your Email List

One of the best ways to start growing your email list is through incentives. Give your social media followers who make their way to your website a reason to sign up. You can do this through an opt-in such as an e-book or a unique skill tutorial. 

While your content can overlap, many subscribers enjoy receiving unique content only available to them, making it clear that they’re special! Giving them the inside scoop will keep them coming back to your emails every time. 

What Should Your Email Include?

Art marketing emails will follow a simple structure that includes the following elements:

  1. An attention-grabbing subject line that will move your subscribers to open your email. 
  2. A greeting to your subscriber. Your greeting can be formal or informal, but we recommend a casual yet respectful greeting. If they signed up with their name, use it in the email.
  3. Create a concise, informative piece of body copy explaining why you’re emailing them. Make sure that it supports your subject line. 
  4. Invite them to participate by asking for their opinion or response. 
  5. A closing where you use words like “all the best, sincerely, yours truly,” and include your name for a personal touch. 
  6. A P.S (postscript) that includes a call to action. It can remind your subscribers to do the earlier form or participation as well. 
  7. Include additional information such as your website, social media links, and anything else you want to include in the email.

All this information sounds great, but we’re sure you want to see these emails in action. We’ve gone ahead and put together three sample email templates to use when emailing your subscribers. Enjoy!

Sample Email Marketing Templates
“New Work is Up for Grabs” - Email

Subject Line: You won’t want to miss this!

Happy Monday [subscriber name!]

All of my dreaming, planning, watercolor sweat, and tears have paid off! I’m excited to finally show you all the pieces I’ve been working on these past couple of months! 

You can find the entire collection here: [insert a link to online collection]

[Include a brief description of the collection and your inspiration behind it]

Thank you so much for being here every step of the way. Your feedback has been invaluable during my creative process. 

To show my appreciation for your help, I want to offer you an exclusive sneak peek of the collection before releasing it to the general public. That’s right. You get first dibs on anything you’ve had your eyes on recently. 

That’s not all! I want to give you an exclusive {discount/coupon/freebie as a bonus!}

To apply it to your order, just {include instructions here}

I can’t wait to see what you take home!

Sincerely, 

{Your name}

“Asking for Their Opinion” - Email

Subject Line: Here’s what I’ve been up to the past few weeks

Hey there [subscriber name]!

I’m just putting the finishing touches on my latest art piece and would love to get your opinion on it! 

What do you think? Anything you would have added or done differently?

I was inspired to create this piece a few weeks ago when I [talk about your inspiration for the work.]

I kind of love it, what about you? I’d love to get your thoughts on it. 

I’ll keep you posted on how the final product will turn out.

I hope you’re doing well, 

[your name]

P.S You’re more than welcome to share this piece with friends and family who might like it too! 

[Insert social media button here]

“The New Technique I’ve Learned” - Email

Subject Line: The Trick I Discovered to Get the Perfect Texture Every Time 

Hi [subscriber name]!

You’ll never guess what I discovered this past week. 

I’ve always struggled with getting the perfect texture for my [insert art medium here], but I’ve finally nailed a technique that gives me great results every time! 

I realized that what I needed was [insert important discovery here]. After that, everything just seemed to fall into place! 

This was the result:

[insert picture or link to a video of technique here]

What do you think? Have you ever tried this technique or something similar in the past?

I recently used it in this art piece and got fantastic feedback. [insert photo of art piece]

I hope this was helpful! I’ve got to get back to working on [name current art piece] but feel free to reach out and let me know if you try it! 

All the best,

[Your name]

[insert social media buttons here]

Email marketing may seem daunting at first, but it doesn’t have to be. Get started with your mailing list today and take your art business to the next level.

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