Tis The Season For Giving

Tis the Season for Giving

As the holiday shopping season heats up, so does our desire to give back. In fact, studies have shown that American’s are 40% more giving during the winter holiday’s than any other time! Giving helps bring pleasure when we know we have helped someone or something.

As a non-profit, donations are the heart of our viability. Nearly all rely on the giving spirit to survive. But with all the competition out there from other, bigger non-profits, how can you market yourself and meet your donation goals?

The Basics of Crowdfunding

One of the most effective tools out there is through peer-to-peer crowdfunding. This approach to fundraising appeals to a growing number of donors who want to support a cause that they believe. It allows them to engage on an emotional, and collaborative level and gives them a sense of connectivity to something that they feel a passion for.

While the basic premise of peer-to-peer crowdfunding is simple, effectively launching a campaign can be quite complicated. There are many different components that you must have to successfully reach your campaign goals and having a team that specializes in this will help ensure you are a success.

Here are some considerations if you are looking at launching a crowdfunding campaign:

  • Choose the right platform – There are thousands of crowdfunding sites out there, so you need to do your research and find one that meets your needs. Find one that is connected to your specific audience and focuses on the types of causes you are interested in.
  • Don’t forget about a soft launch – It is important to build excitement with your audiences before you start your campaign. All too often, people think that they need to have all their campaign collateral ready before they announce it. The key here is to start small. Target your biggest donors and give them a deadline. This will help you build momentum going into your actual launch.
  • Skip the generic, uninteresting messaging – Do not just mass blast emails out to your thousands of email contacts. Write content that makes the person receiving feel like it was personally sent just to them and give them a reason to read it. Include key updates and give a shout out to individuals who have either donated or helped share the cause with their network.

These are just some of the things that you need to take into consideration when planning your crowdfunding campaign. If you have a cause and are ready to start yours, contact Create Your Cause and let our team help you reach your fundraising success!

For more information, contact Liz London: liz@afyc.com

New Product Drop

Share this post

Explore more posts

The Gift Of Love, Creativity, And Inspiration Art Lovers Blog

The Gift Of Love

“This is one of my favorite photos of my dad, carrying gifts. It’s perfect because that’s what he gave me, his creative gifts and the ...
Read More →
Is It Moral To Raise Money During The Covid-19 Crisis? Nonprofits & Causes

Is It Moral to Raise Money During the COVID-19 Crisis?

The coronavirus pandemic is currently affecting millions worldwide, and there seems to be no end in sight. The virus has spread from country to country, ...
Read More →
Art Lovers Blog

How to Get Sponsorships for Your Cause: A Step-by-Step Guide

Securing sponsorships can be a game-changer for your cause, providing the financial support, resources, and visibility you need to make a real impact. Whether you’re ...
Read More →
How to Apply for Art Grants Nonprofits & Causes

How to Apply for Art Grants

If you’re an artist, you don’t need us to tell you that the last couple of years have been tough for arts and culture. Yet ...
Read More →
Fan Art: Getting Started In A World Of Expression Art Lovers Blog

Fan Art: Getting Started in a World of Expression

If you’re a part of a fandom, chances are you’ve seen your fair share of fan art. It’s been around for decades, allowing fans of ...
Read More →
10 Ways To Protect Your Art Online Artists

10 Ways to Protect Your Art Online

You deserve to share your art with the world. Unfortunately, when you start sharing your work online, you can easily become prey to those looking ...
Read More →
Shopping Cart
Scroll to Top

Don't Run Off...

Sign up to our newsletter and get a free factsheet on How Nonprofits Can Collaborate With Artists, Besides Using Their Art.